Why is it, that when someone in our industry is confronted with the issue of them using an out of date name for the platform, their first reaction is not “Oh? Tell me more about IBM i!”?
In promoting the promotion of IBM i to our community, I find that about 40% of those who are not using the correct branding for the platform, don’t understand that Power Systems is a new generation of servers, replacing System i and p, and running IBM i. About 10% apologize, and promise they will never use an old brand name again – which lasts about four and a half minutes.
The rest, immediately offer some excuse. They justify their ignorance with some tired, vapid, inane ‘reason’, that somehow makes them feel good about their ignorance. There is so much pushback in our industry about using the current branding, that it makes us look quite feeble as an industry. Nothing will suffice for these naysayers. Nothing IBM does will ever prove to them that the platform branding will continue for a long time (in I.T. years). Nothing the community does will ever convince them that the current branding allows us to be, once more, a community united around something wonderful.
For some people, it is a simple lack of education about our platform. Simply put, it is IBM i on Power – how difficult can that be? For some, the complaint is about too many name changes – based in truth, but is really FUD. For others, the complaint is that IBM does no, or the wrong, marketing – again, FUD. For lots, the complaint is that the name is hard to use and hard to google – maybe, but if we actually started to use it, those would not be valid complaints.
For even more, the complaint is that the name is something “I don’t like”. So? It is the name we have, and if you have already complained about the frequency of the name changes, don’t expect that IBM will change it again based on your whim and lack of marketing skills. Unfortunately, due to this ego filled excuse, we now have people using the wrong name for the platform, which only confuses the issue even more. It is sad that a few bruised egos can really have such a negative impact on the promotion of our platform.
I often wish I understood psychology, so I could understand the determined effort to avoid change amongst our community. I expect that soon, the groundswell will overtake the ignorance, and those who are currently complaining will either be laughed at for their ignorance, or get with the program.
Who will you tell today about IBM i? Who will you ask to start promoting the future of our platform? It is time to stop the negativity, reclaim our passion for the best business platform on the planet, and move forward.
July 9th, 2012 in
, IBM i
One of the common complaints about our platform is renaming. It seems to be the last defense of a community fighting to retain some identity to which they used to belong. Or, it could be just fear of change and desire to keep complaining.
1980 – System/38 runs CPF
1988 – AS/400 replaces S/38 and S/36, runs OS/400 – which runs CPF programs
2000 – iSeries is a renaming of the hardware, runs OS/400
2006 – System i is a renaming of the hardware, OS renamed to i5/OS
2008 – Power Systems replaces System i and System p, OS renamed to IBM i
1988 – AS/400 brand
2000 – eServer brand
2006 – IBM Systems brand
2008 – IBM Power Systems brand
How horrible that seems to many in the community. Yet, in 32 years, with technology busy changing shape, form, substance on an almost daily basis, we cannot get over this “atrocity” forced upon us by IBM. And, every time the complaint is made, there are the usual “justifications” offered about how other companies don’t rebrand – (refer to MS and Windows), how other companies don’t do this, don’t do that, and so on. And so on. And so on.
Certainly, branding changes can be successes or failures. Everyone cites New Coke as a branding failure. No one who is arguing about the rebranding of IBM i will ever look beyond their own complaint to see branding changes that were success. So, here is one: Starbucks!
Ok, so the name was not changed, but the logo has!
For reference, this picture was found here.
And here are some concerns about the Starbucks rebranding offered by pundits.
Will it sell more coffee?
I love this particular whining: “Was the Starbucks corporate office asleep through all of the Gap controversy when they tried changing their logo? Leave it alone! There’s nothing wrong with it,” a fan wrote on Starbucks’ Facebook page.. The whining sounds familiar, but really, do you EVER hear about the change to the Starbucks logo any more?
IBM i on Power Systems is such a wonderful platform, yet its name is still a debate in the community. How strange.
I expect the same AS/400 programmers have this mug on their desk:
Maybe it’s time they got one of these:
Mel Beckman asked the question “Is RPG Dead?” and now Aaron Bartell says “it is time for Mel Beckman to retire“! And Jon and Susan tell us “It seems to us that articles such as this only serve to harm the community“.
So, what should we think about this? Let’s review.
Mel says “But every technology has an end to its adaptability, and I believe RPG has reached its limit”. This is simply one man’s opinion – he even used the words “I believe”. And, having read and disagreed with Aaron’s opinion before, I know he has posted many things quite as controversial. If Mel is to retire for his opinion, shouldn’t Aaron be forced out also?
Looking at the harm value of Mel’s words, the resulting outcry to support RPG has been, on the whole, quite fabulous. Of course, as with any controversial opinion in our industry, there have been replies from the negative, the upset, the scared and the whiners. But Jon and Susan’s blog, along with other postings, have been well reasoned, well written and strongly in support of RPG and its future. Certainly, if a reader were to stop at Mel’s words, they may believe his opinion and suffer some harm. Also, if certain other industry and RPG detractors were to jump onto the same dinghy from the RPG ship, there could be additional backlash.
However, there is now a conversation in the community about RPG that did not exist yesterday. We talked about it among ourselves, in sessions at conferences, and at user group meetings. But in the bigger world of the internet and social media, the conversation that resulted from Mel’s article has shown how strong RPG is, and how Mel’s opinion is simply just one person’s opinion. I believe – that is, my opinion is that no harm has come to RPG and the resulting press will simply bolster its longevity.
I do think two things should come out of this. One, Aaron should retire – ok, that is tongue in cheek, we need his strong opinion and perspective in our community. Two, the language should be renamed to reflect its longevity. Maybe RPG-NGA for “Never Going Away”? Or Z-RPG to reflect RPG’s ability to rise from the grave one more time and live as a well functioning Zombie.
May 25th, 2012 in
, IBM i
With details on the naming!
Within our community, we argue about the name. Seems like there a thousand reasons why we should keep calling the platform by a previous name. Very few people have specific reasons why we should use IBM i as the platform name when we talk about how good it is. This advertisement is just one more of those reasons.
Put simply, this vendor is using the name ‘AS/400′ as something undesirable. They suggest that you are running ‘legacy applications’, and they ask you if you are ‘still running’ those applications on AS/400. They offer to recompile these ‘AS/400 legacy applications’ onto Windows, Unix or Linux. They also contend that these new locations are ‘open platforms’!
While we continue to use the old terminology, we will continue to have vendors telling the world that we are using old technology, and telling us we need to migrate to another platform. Breaking the habit of using terminology that fits our comfort zone is a wonderful defense against attacks such as these.
I imagine them calling an IBM i shop, and saying “Would you like to migrate your AS/400 applications to open platforms?”. What would they do when you respond with “We already migrated them to an open platform – IBM i!”?
Thanks for your call…
Having posted the IBM i community survey at ibmi2.com, the results are intriguing, to say the least. Much of the pushback about the platform and the name seems to come with pre-built tired excuses. Most of it seems to stem from resistance to change, and in that vitriol, IBM is blamed for many things, including poor marketing, ‘too many’ renames, and so on.
While the IBM blame game stems from much misinformation, myth and fairy tale, there are a couple of obvious things over which IBM does have control, which are impacting the community. First, IBM internal references to the platform. Second, IBM i OS itself. Let’s review each.
One of the common excuses is that IBM still refers to the platform as AS/400. We hear that from IBM sales people, from IBM support, and from other IBM employees who think the AS/400 is dead. During the PureSystems announcement, one of the speakers uttered these words: “IBM has been at this now for some decades. Some of you will remember AS/400. This is an application system that was an industry specialized solution, that was designed to go work. Many of these systems, by the way, are still working. I’ve happened to run into quite a few of them as I go around the world.” While we know the majority of the Power Systems team at IBM are working to promote IBM i, this is very sad.
While at the COMMON Annual Conference in Anaheim recently, the IBM Champions were able to spend a little time talking to the Power marketing team, including several IBMers with IBM i responsibility. From that, we were led to believe that there may be an opportunity for IBM Champions to talk to IBMers. Until one of us is in front of a group of IBMers, I will remain skeptical, however, it is nice to know this could be a possibility. Regardless, IBM needs to do something about this perception of IBM i inside their own organization.
Of course, that also applies to their business partners. In one hardware partner I know well, they still sell System p and iSeries to this day. While there are certifications for IBM business partners to show their skills in technical and platform sales, maybe there should be a certification required of ALL business partner employees on branding and nomenclature. Add to that a set of presentations on how to educate the customers on their chosen platform, to pitch the future of the platform and counter the competition attempting to sway those who see “AS/400″ as old and outdated.
The second point is in regard to the IBM i operating system itself. There are still many places inside and around the product that require attention. One simple example is the page related to the IBM i Access product. While the ‘Client Access’ name is sticky, the correct branding is now applied to the product. Until you look at the title, which says: “IBM System i Access for Windows Home Page”. This lack of attention to detail can be another flame in the fire that burns against the current branding.
Certainly, there are a multitude of redbooks and documents that contain outdated references, and it may be appropriate to recognize the enormity of that effort and give it some leeway. And, it is important to note that none of us know, or expect to influence, where IBM places its budget for OS enhancements. Given a choice of fixing nomenclature and providing enhancements to the OS, our preference is certainly with the latter.
The issue is not so much with the nomenclature or its use (we will get through that in a decade or so), but with IBM not publicly showing their commitment to working on either of these efforts. If we are to have the IBM i branding for the long term, and IBM has committed to that, it would be nice to see a public face on these issues.
So, if these issues matter to you, ask an IBMer next time you see them. Start with your appreciation of what they are doing for IBM i and the community, then add the request for them to tell the community how they are going to address these items. Or, tweet a request, write a post on LinkedIn, make some noise on an internet forum, spread the word at your local user group – the possibilities are endless!
Here is a question for you. Why did you get into technology? Was it cool? Was it intriguing? Did it offer new things on a regular basis? Was it challenging to build new and better things every day? Maybe you had other reasons. However, I don’t know of anyone who got into I.T. expecting to be maintenance programmers. I don’t know anyone who decided programming was simply a means to the end of retirement. We got into I.T. for the simple reason that it was interesting.
Over the last 30(something) years, our platform has evolved from a System/38 to the most amazing operating system – IBM i, running on the world’s best business hardware – Power Systems. Had IBM released the Power Systems 20 years ago, we – yes, all of us, including YOU – would have embraced this platform with fervor.
But somehow, things have ground to a halt. We sit around talking about the good old days, how things used to be better. We reminisce about what we ~used~ to do. We seem to have lost the plot. I am concerned about all of us – we have become old, stubborn and stuck in our ways, with little to no chance of anything exciting happening in our world on any given day.
You know what makes me say that. EVERY conversation I have in this community contains something ridiculous about the platform. Either a conversation includes a bunch of references to the old and outdated platforms, or an old name is used for the current platform as a matter of course. And, when I ask, prod, nudge, cajole or plead for the speaker/writer of the outdated references to remember that IBM gave us Power Systems in 2008 (yep, FOUR years ago – a LIFETIME in I.T.), I get pushback.
In fact, I get excuses. Tons of excuses. Waaah, waaah, waaahmbulance. IBM did this. IBM didn’t do this. The name changes.. Bad name. Wrong marketing. Not what ~I~ want. Waaah, waaah, waaah. EVERY time. Excuses. Nothing else, just excuses. Not a single person has given me a valid reason to reference the platform by an OLD name – not once. Why? Because there are none. There are plenty of excuses, but not a single reason.
As I get horrible pushback, insults and complaints, I wonder why it is like this. And I can only suppose one of three things. One, for some reason, coding RPG or working in the midrange world has made us mentally deficient. Yet, most of us appear to still have our faculties. That leads me to… Two, we are old, stubborn, and out of date. We lost the plot. We lost the passion. We live in a world where it is comfortable, and we simply don’t want to budge. We cannot change, and nothing we can do will make us change.
I think that is the reason, but that saddens me. Because the only other possibility is that we are afraid. Consider this – if someone calls you out for referring to IBM i on Power as an AS/400, and you don’t say “oh yeah, that was the grandfather to IBM i”, then you will probably pull out one of the 6,749 lame excuses and use it to justify your own stubbornness and fear.
So, am I right? Or, are you a flexible modern I.T. developer who works on AS/400s? Nah, can’t be. There ARE NO EXCUSES. The platform has moved on. Why can’t you?
March 9th, 2012 in
, IBM i
Trolling the IBM i related groups on LinkedIn (ok, to post the survey link), I caught up on some of the interesting discussions about our platform, and of course, what particular name should be used. One in particular can be found here – I will leave you to read the entire conversation.
I am mentioned frequently as the antagonist in the game – for example:
“To be honest i got tired of fighting endlessly with Trevor Perry’s disciples over the topic.“,
“I’m not Trevor Perry (nor his disciple)“,
“his fervor sometimes borders on that of the Sharia police“.
The most interesting part was this comment: “when i actually met Trevor for the first time in London a few weeks ago, he seemed such a nice bloke, so i thought “why not?” So IBM i it is.“. Me being a “nice bloke” shouldn’t be a reason, really. Nor should my police activity. It would be nice if the community would come together on the platform – name included – for reasons that our platform will die on its past, and live on its future. Referring to the platform or the tools as though it were the same as 5, 10, 20, or 24 years old, seems to be a backward thinking philosophy, but there is always some excuse on offer.
The best comment was a perspective that needs to be spread as far as possible. I definitely plan on using it for my IBMi2 effort. Here it is, verbatim.
“In fairness to the Mother Ship, IBM (along with most other marketing driven companies) has always believed that you have to change the names of lines/brands periodically. It’s not that there is anything wrong with the products. You just need to change things to keep interest in the products current.
“¨”¨Microsoft Windows has had, what, seven renames. GM has dropped dozens of brands over the years, only to resurrect them under a new name with a slightly different body style. Everything from refrigerators to PCs changes from time to time. Candy gets “lite” versions. M&Ms get almond versions. Coke gets polar bear cans (then withdraws them). And on and on. It’s the nature of product marketing. You change things to get attention and reflect improvements. It’s like talk radio – angst creates interest….
“¨”¨Is it distracting to those who want things to be the way they always were – of course. Otherwise we’d still be calling it a System/3 running SCP version 2000.1.1.
“¨”¨What we really object to, subconciously, is the complexity of dealing with everything in the computer industry. And it’s not really so much IBM’s fault. The longer I work in the I/T industry, the more I marvel at how the whole thing keeps from falling from the sky from the weight of all the details that have to be accounted for and managed.
“¨”¨IBM will change the name of the hardware and the operating systeme again. You can count on it. As followers of the technology, we just need to keep up and stay current. We need to learn new skills and blend new application technologies. And we need to call it what it is, not what we’d like it to be called.
“¨”¨I used to do carpentry on the side with a hammer, a hand saw and some nails. Now I have to carry around nail guns, power saws (I wonder if those secretly run on IBM i?), compressors, and more. But do I yearn for the days of doing it all manually – nope. I just adjust and move forward.
“¨”¨For the most part, POWER technology is sold, not bought. Very few buyers of technology that costs this much Google it and buy it on the web. IBM has failed repeatedly at trying that. IBMers and business partners have to get in front of customers and sell this stuff. Same-same with HP-UX (HP3000 is gone) systems, Sun Microsystems (OK, now Oracle) and other complex, integrated computer systems costing thousands of dollars.
“¨”¨As consumers, we Google everything. We think of YouTube as the answer. And it’s nice to be able to find information about stuff using Google.But Google is not the answer to everything. IBM does a good job of making all kinds of information available to us via the web – probably too much information. We get confused trying to find it all, so we add countless blogs and forums to make it even more difficult to find everything.
“¨”¨Our job is to soldier on and try to keep up with the madness that is I/T. It’s a hard job. But it pays OK and keeps us out of the Occupy Wall Street camps……….”
February 19th, 2012 in
, IBM i
After 100 survey takers, there are some trending results – mostly in that there is a lot of different perspectives of what this platform is, and what it can do. Without doubt, every response is fabulous information, and will help build the first ibmi2.com site.
And yes, that includes the responses that are pointed at me personally.
The first thought that comes to mind is simply this. Wouldn’t it be great if we, the IBM i proponents, were to spread a unified message about the platform. Including the name, the modern tooling, the integration capabilities, the business case? This is how ibmi2.com will be built – not focused on the past, but focused on a unified message, and how we can deliver that.
Thank you to everyone who has participated. Send the ibmi2.com link to everyone you know and ask them to spend a few minutes with their answers. The IBM i industry press will be mentioning the survey in the next week or so, and that will spread the word further!
20i2 – a year of unity in the IBM i community!
February 18th, 2012 in
, IBM i
The next stage in the IBMi2 campaign is to survey the community about their perception of the platform. You can participate – anonymously – by starting at ibmi2.com. Navigate to that site, then click the link to take the survey. The poll will be open for a few weeks…
I appreciate everyone’s feedback.
February 15th, 2012 in
, IBM i
If you are willing to give back to the IBM i community, I am building a new campaign for 20i2. The motto is:
20i2 – a year of unity in the IBM i community.
If you think you would like to contribute to building a strong unified IBM i community, email me here..
February 7th, 2012 in
, IBM i
In my usual wanderings on LinkedIn, I found a software company posting that promised free “AS/400″ software. I asked the poster if it would be available on IBM i, and one of the company leaders then asked me a question about what I meant when I said “I am hoping you will actually cater for IBM i….”.
Here is my response..
My perspective is that our platform is the best business system on the planet. Most of the community has a passion for the platform that is admirable and hard to find for most systems. However, what “platform”? Is it the AS/400? The iSeries? The System i? OS/400? i5/OS? Or, IBM i? Or Power Systems?
It is the latter. IBM ~only~ sells IBM i on Power Systems. It is the evolution of all the others, and it is the ONLY one that IBM sells. No matter which of those “platforms” you believe in, the next one you upgrade to will be IBM i on Power Systems. So, the platform we work on in 20i2 is IBM i, and it runs on Power Systems. Call it IBM i (so we can google it), speak i, talk about IBM i on Power, (or even Poweri to confuse), but don’t call it an AS/400. Not when AS/400 is 12 years old now – as long as we had an AS/400.
Many companies (you know who you are), and many community members, don’t address the platform by its current name. For some, apparently stubborn, ignorant, out of date, reasoning, everyone seems to want to view the platform as their own name – not the actual name.
And yet, it is ~not~ about the name. It is about the perspective. If we look at the platform as something modern – IBM i on Power, we may tend to use it with a more modern approach. Modern Eclipse-based development tools. Modern database. Modern user interfaces. Modern coding techniques. Modern applications, and so on…If we think our platform is an AS/400, the trap is to use it like an AS/400 – old and outdated. RPGIII using SEU. DDS based files. and so on..
On the other hand, while competitors and our own naysayers continue to wail loudly about the AS/400 being dead, we have a reputation that is tarnished. And, while we ~inside~ the community still bicker about the “name” of the platform, we are simply doing it a terrible injustice, and propagating the doom and gloom of the platform’s enemies.
Vendors, such as your company, SHOULD be the leaders in our community. While you do need to cater for SEO and marketing and mention the PAST platform names and references, it is time to stop LEADING with all the old names and platform references. Our platform is IBM i, and it runs on Power Systems. Vendors, in my opinion, should be selling for the IBM i platform and to IBM i customers, and not playing silly name games. Vendors should be educating the community about the CURRENT and MODERN platform. Vendors should, in my opinion, not be ~leading~ with AS/400, iSeries, System i, OS/400, i5/OS, i5, or any OLD variation of our glorious past. Vendors should be catering for IBM i.
Whatever excuses are given by vendors and community members for NOT referencing the platform by its current branding are simply that – excuses. It is time to stop the complaints and the noise, and come together on what an amazing platform we have – IBM i on Power.
Power is such an amazing branding exercise. IBM i on Power is an amazing business platform. We have an opportunity to blow away the competition with our amazing platform. Yet, we choose to wallow in the idiocy of the name game.
It is time to lead!!
Will you keep selling what appears to be old technology?
Or, will you step up and lead the community into the present and the future of our platform?
You are in a position to educate as you sell and market – won’t you take that opportunity?
Thanks for asking. This has been my opinion.
How about you? Are you a leader?
February 5th, 2012 in
, IBM i
The next part of the IBM i2 movement..
Get your IBM 20i2 icon here: i4everyone.com
Stay tuned for more!
January 5th, 2012 in
, IBM i
Our IBM i community has one thing in common. We love the platform. However, we are a divided community, in that we don’t consistently treat the platform as the same thing. To some people, we are still working on the same wonderful AS/400 we had in 1988. For others, we have this amazing IBM i operating system running on the best business servers on the planet – Power Systems. And some of us think we are somewhere in between. We don’t all agree on what this platform is, how to use it in a modern way, or what we should call it. Yet we all love it?
Given that our platform has detractors who wish for it to go away, this disunity is a source of material for them. There are many who claim this platform is nothing but an old AS/400, out of date, and out of place. They work to migrate from this platform to a solution that is inferior, and in the long run costs far more to own. Yet, they manage to encourage people to move away from the platform with FUD about how they must modernize and upgrade. They push companies to move with claims that the user interface is old and outdated, and to modernize they must choose another platform.
This seems ironic, given that within our platform, we can upgrade to the best hardware and run a modern version of the best business operating system, with some robust applications that can be upgraded to the most modern of user interfaces. However, until the world knows the truth about our platform, this behavior will continue. The best defense to this continued chicanery would seem to be an offense. If the community of IBM i customers, consultants and vendors would spread the word ~outside~ the community, we could have a huge impact on the future of our platform.
Yet, we still argue about the name we should use for our platform and complain about the multitude of name changes wrought upon us by IBM. We defend our use of development tools that are outdated and outmoded. We complain about a perceived lack of marketing by IBM, and blame blame blame everyone else but ourselves. It is time to stop this waste of effort, unite in our passion for the platform, and make some positive noise in the I.T. world.
Imagine what we could do if we really did unite as a community! We could spread the word about our wonderful platform, fight back against the detractors, raise the visibility and reputation of our platform in the global I.T. community and add to the recent upward momentum of Power and IBM i.
Of course, this will take an effort on everyone’s behalf. We need to be consistent, direct, purposeful and positive. It will be difficult for many of us. Here are some thoughts on steps we can take.
- Call the platform by its current name
- Encourage people to use the current name
- Stop complaining about name changes
- Write the current name everywhere on the web
- Encourage websites to use the current name
- Stop complaining about IBM’s marketing
- Engage in marketing the platform ourselves
- Stop blaming IBM for anything
- Use the platform like it is 2012
- Modernize your developer skills
- Read the industry press
- Read industry blogs and forums
- Contribute to industry related social media
- Stop personal attacks on forums
- Start responding positively and in force to community efforts
- Respond positively and in force against detractors and naysayers
- Celebrate our strong heritage
If the platform has done anything for you or your career, it is time to pay that back. It is time for all of us to start being positive about our platform and its future. 2012 gives us the opportunity to come together as a community
My thoughts on this topic began when I was working on a new button for 2012. My 20ii button was a hit – you can find it here. However, this theme does not translate quite as well to 20i2, so something else needed to happen. On top of that, the news that Power Systems and IBM i, have had four quarters of growth in a row (read Steve’s blog), shows that we are no longer on a permanent decline. Naysayers be damned!
Over the next couple of weeks, I will be putting together my ideas for the 20i2 button, and making an attempt to start a movement that everyone can join. Our theme will be “building unity in the i community”. A website with an FAQ will be a start. Following that will be a way to get materials and you should be able to start your own small movement in your immediate community.
All ideas are welcome, and I will be posting more as it happens. Stay tuned!!
December 31st, 2011 in
, IBM i
The usual shenanigans about the name of our platform continue in our insular community. Today, on a popular IBM i related mailing list, a post was praising IBM i 7.1 – something that seemed to start well. However, the last line was “Thanks to the iSeries team at IBM”.
Normally, it is my opinion that some education to the group could be made in the form of a reply – to inform the poster that there is no “iSeries team” at IBM, and, in fact, there has not been one since 2006. However, this particular group tends to ignore the content of my posts and consider every word I write there as an attack. Given the lack of comprehension skills by the members, I resort to my own blog to ponder this predicament.
It is obvious that the team at IBM who are responsible for IBM i have been working hard, not only to improve, modernize, enhance and grow the operating system to be world class, and to run on the best business hardware platform on the planet. I suggest that calling them the “iSeries team” is a HUGE insult. Their work, apparently, has gone unnoticed, and people – yes, YOU – are telling them that they still live in the past. Every time someone refers to IBM i on Power by any of the old brands, names, or nicknames, it is telling IBM – and the IBM i team in particular, that all their effort is worth nothing.
Why would you insult the IBM i team this way? Their efforts have produced the best operating system available, leveraged the past versions of the operating system and hardware, and built something quite extraordinary. And, to pay it the right amount of attention, branding and marketing, an appropriate name for a long term future was chosen. The old hardware, including iSeries, has been replaced with Power Systems, and IBM i brings business to Power with flexibility, integration, scalability, reliability, and low cost of ownership.
And still, you call it names? Old names?
This is like telling the IBM i OS, who has graduated college, that they are still in kindergarten.
Fortunately, IBMers, including the IBM i team, never offer their perspective to the community about their feelings towards your lack of respect . It is past time that we all started to respect their efforts, thank them profusely, and tell everyone about the ~current~ platform, and what it can do.
IBM i on Power!
November 2nd, 2011 in
, IBM i
There has been a recent resurgence in the interest in modernization, mostly because a lot of IT organizations seem to have finally caught up to the last serious vendor-push of a few years back. It bodes well for our industry, especially since the majority of modernization requests seem to be related to reusing and leveraging existing IT assets – including business logic, applications, and platform. Maybe it is time to write a focused modernization blog – more on that to come.
In the meantime, ponder this. Many people have spread the myth that native GUI was not available for our platform, causing droves to escape the tyranny of GUI-less applications for lesser hardware, software and applications. To counter this complete and utter myth, I give you this front page from July 28, 1995!
Relevant title: “The Final Word on GUIs”. Let the laughter subside to a reasonable level…
I was relating news of the recent OCEAN conference to a friend who could not make it, and as I spoke, I realized I was talking a lot about the passion I saw at the conference. Certainly, our industry has been in a slump for some time, in terms of perception, in terms of passion, in terms of coding and modernization, etc. My session called “How To Be an IT Survivor” is always packed, but seems to be full of people who want to be led, rather than willing to make change on their own. Recently, and this includes OCEAN, I have noticed a subtle difference in the attitude of attendees at IBM i and Power conference and user group meetings, and contributors to online forums.
There seems to have been some corner turned. People are starting to understand the difference between IBM i on Power vs its predecessors. Whining about branding seems to be abating, and there is a genuine interest in IBM i and its future. RPG programmers are interested in becoming better IT developers, rather than just finding another RPGIII/RPG400 job. People are looking to expand their skill set, and are willing to learn outside their box of fear-of-change. Curiosity is creeping back into the community, manifested by the questions people are willing to ask at the smallest of user group meetings to the largest.
Certainly, attendance at IBM i community events has not increased substantially, but there are more online participants in IBM i related forums, blogs and social media venues. Twitter has more #IBMi noise as people begin to understand that vehicle. LinkedIn has far too many IBM i groups than seems necessary, but the membership in them is growing quickly. For example, the membership count of the IBM i Professionals group, which I facilitate, was once compared to the membership count of the AS/400 Professionals group. This was when the average new membership requests for a week was between zero and ten. Over the last couple of months, new membership requests in the IBM i Professionals group runs between five and fifteen per day. Eventually, the count will move in favor of the modern branded groups, much to the dismay of the outdated noisemakers.
IBM i noise has, subtly I think, started to move towards the positive. Certainly, there are lots of people who struggle with change, growth, evolution, modernization, and so on, and their only means of self-importance is to trumpet the standard tired-old complaints about name changes, IBM marketing and the like. And, there are a few, just a few, loud noisy complainants whose focus on life is slanted negatively, and will continue to attempt to make themselves bigger by simply making negative and content-free noise. The tide seems to be moving against them..
Take the discussion about COMMON membership this week on the Midrange-L mailing list. One lone voice began a tirade against a COMMON that used-to-be, rather than today’s much evolved organization. In the past, this voice would have had companions galore, all railing on the perceived failings of their community’s largest user group. This week, that lone negative voice remained lonely, with several positive points being made by a diverse range of contributors. Sure, it may not be a major change, but it does seem that the general tone of IBM i related conversations on the internet are slanting away from the negative.
So, we have IBM making positive noise (see this and this), internet forums and comments leaning toward togetherness and positivity, user groups and conferences taking on a more positive and curious tone, and less negativity as the old complainants turn tail and run.
Maybe this spark will ignite the fire.
LinkedIn discussions are fodder for vendors, spammers, and slamming other people. But if you sort through the noise, there are some wonderful discussions. However, for IBM i, these discussions simply prove that we, as a community, are just not a community. There are so many of the so-called faithful who simply don’t know the platform.
Title: So, how would YOU promote the IBM i?
A comment: iseries I/T can be a huge business driver with B2B or B2C facing web apps.
Note: Who promotes IBM i by pitching the benefits of iSeries?
Title: IBM i and .NET
A comment: the above link is a RPGLE program running on my Core API that runs CGIDEV2 “down under” – so it is actually CGIDEV2 performance you are looking at
On the link: iSeries 520 power6
Note: iSeries never ran on Power 6.
Title: IBM i and .NET
Recent comment: we feel you might find either some of the answers to your questions or maybe even some end solutions by looking at (link to website)
On the link:
i5 Systems (aka AS/400)
IBM i5 systems
i5 (aka AS/400)
IBM i5 (aka AS/400)
Note: None of these mentioned brand ‘names’ belong to the platform as it is today, and some were never brand names.
It simply amazes me that this continued confusion and ignorance reigns. What is happening here? Why can’t the people who work on the platform KNOW what the platform is? Complaints about the name change are no longer an excuse – we have had IBM i on Power for three years – quite an eternity in IT.
Certainly IBM has many things to fix, since they really don’t appear to help in many ways. But surely there is enough noise in the community about IBM i, that the old names just make the speaker/writer look and sound hopelessly outdated? Why would anyone, in the technological industry, continue to talk about outdated technology? Yet, it seems rampant among the so-called faithful.
This questions keeps coming up, and the same old answers keep getting thrown at me. The name, the name. IBM, IBM. Marketing, marketing. Google, Google. All of these are tired and ignorant, and just excuses. If you want to promote a platform, why do you keep promoting its predecessors?
I truly think it is several things.
First, fear. For those who loved the AS/400, some of whom may have finally made it to the iSeries, they continue to code the same way as they did 20 years ago, they continue to work the same way, with the same tools. They are the hand crafters of our industry. While they may do good work, and be geniuses at their craft, they are afraid of change, or afraid of learning.
Second, lack of discipline. Most of us don’t think about the correct branding of the platform. We have no constant motivation to remember to use the correct branding. I find it easy – the competition wants it to die, you have a chance to help it live. Keeping that in your mind at all times makes for great motivation.
Third, habit. I asked one person to use the right name, and their response was “I am a recovering AS/400, iSeries, System i whatever aholic”. Of course change is difficult, but in this case, can’t you become an iHolic? Same great flavor, same addiction, more power…
I repeat here for your benefit, a version of the email I sent to the iSeriesHolic…
I just saw a response from you on IBM i Professionals, where you used the (now very very old) term iSeries.
My plea is, since you are someone who is visible in the community, for you to use the current branding when you write on public forums, and in presentations? We are an extremely fractured community with the BS about naming, and no matter what argument we use, no matter how tied we are to the past, we must come together as a community. Being consistent in our use of branding will help. Those who are very visible in the community are important, and by making a concerted effort to regularly use the current branding, obviously referencing the previous branding when appropriate, will make a difference.
Can I plead with you to make this effort? It is not a lot of work for you, and it would be a HUGE help to getting through this current quagmire of WTF-is-the-name-this-week BS.
Now it is your turn. In the competitive world we live in, where we do have the best business platform on the planet, I encourage you, plead with you, exhort you, beg you, promote the platform. The current one!
IBM i on Power.
Wandering the Las Vegas casino between my ‘hotel’ room and some kind of ‘food’ establishment, I ended up walking behind some gentleman who was sauntering the venue pretending to be someone. He was over-dressed, coiffed perfectly, and obviously enjoying the fact that he was self-important. It seems that almost everyone in this place is here for the excess – something which does not appeal to me, so I am not blinded by the flashing lights and the strutting/showing off/name-dropping/acting up that goes on in a place with a reputation “what happens in Vegas….”. It reminded me of earlier this week at the COMMON Annual Conference in Minneapolis.
During the IBM i Q&A session, one of the attendees complained that the name had been changed, and continued to use the old name. His complaint was further extended to the lack of a “sound-off” session at the beginning of the COMMON conference. For those who don’t know, the “sound-off” session was held following the COMMON conference opening session, and gave an opportunity to address the IBM team responsible for the platform. The open mic allowed attendees to “sound off” about their questions, concerns, complaints, or the occasional kudo.
When these questions were asked in this week’s Q&A, the IBM response was calm, measured and absolutely perfect. IBM’s commitment to Power Systems was clear, and we learned that a brand for our OS that would appropriately represent the platform for the long term was a careful consideration. From the answer, a few more people learned that IBM does have a long term commitment to IBM i, and the future of IBM i on Power Systems is important to IBM.
While this is not something new to many people in our community, not everyone has had a chance to understand this. When IBM speaks to us about this in person, it begins to make more sense to the those living in the glorious past of what the platform once was. With this understanding, ignorance of the modern IBM i OS and its ability to run on the mainstream IBM Power Systems servers is addressed, and slowly, our community becomes one again. The complaints about the name change are starting to dissipate, and even if it is slowly, the community is beginning to spread the word.
On the other question of why there was no longer a “sound off” session, the explanation was brilliant. Translating will not do it justice, however the essence can be distilled here. First, a “sound off” session at the beginning of a conference can set the tone of an entire conference. Evolving that session into a Q&A session adds value to the people who can now interact more closely with the IBM i representatives, it appears to resolve more open issues, and tends to result in a more positive outcome. Any negative impact caused by a large number of small but loud complaints no longer lowers the tone of the conference.
Second, a perspective was offered to us that the “sound off” session provided an opportunity for several members of the audience to “grandstand”. Looking back and reviewing the history of this event, “grandstand” is the perfect definition. Every year, without fail, there were some well known members of the COMMON audience and our community who found their voice at the “sound off” session. Their rants included complaints important to themselves, positions they personally wished to advocate, and lots of noise. The evolution to Q&A session means this “grandstanding” has lost a forum. This year’s Annual Conference was positive and upbeat, and the energy was high. Certainly, evolving “sound off” into a Q&A session has contributed to that, and IBM deserves many kudos for that.
This morning’s Mr. Self-Important was a reminder that grandstanding is far more pervasive than a “sound-off” session at a COMMON conference. Vegas is full of people who run around for a few days with a head full of “memememe”. The gang of guys I rode with in the elevator last night were all trying to one-up each other on who was the best or worst at something they had done that evening.
And our community online has a cadre of grandstanders. Watching the forums is sometimes an exercise in laughter, sometimes humility, sometimes disgust. It is unnerving to have someone scream (ok, so it reads that way) about “get your facts straight” when they spread FLUD (Fear, Lies, Uncertainty, Doubt). If you lie, while asking others to stop lying, you are grandstanding. A couple of other pundits like to insult people for any actions with which they disagree. One of them represents a reasonably well-known vendor, and promotes their product mercilessly – just more grandstanding. All the while, they continue to sling personal insults, and slander and libel – grandstanding with some ultimately horrible and possibly legal consequences.
I am often accused of personal promotion, and that would definitely be a form of grandstanding. With this recent realization of the prominence of memememe, I will definitely be more careful to qualify my online words to check for grandstanding. Recently, I wrote a one-line response to a message in a public forum, and the subsequent backlash taught me many lessons in the difference between intent and the result, between my inside voice and that of the reader. Of course, I will also work hard to prevent losing the impact of the words or the effectiveness of the message. Certainly, better choice of forums and better choice of topics or ‘partners’ for any online debate will help.
How about you? When you write on public forums, message lists, news items, etc, what is your motive? I expect that there will be some people reading this who will immediately identify instances of grandstanding, and there will be some who still won’t recognize their own. There is a lot of negative noise in our community and industry, and we can help in two ways – first by not grandstanding, and second by not even acknowledging someone who is. Let them play with themselves!
This topic is not an easy one, since our faceless posturing online can be interpreted in many ways. However, I encourage you to question your motives, and write accordingly.
April 12th, 2011 in
April 12th, 2011 in
, IBM i
In the ongoing series of notes to the YiPs in South Africa, this is the latest article..
This week’s topic is: Don’t listen when people tell you that you can’t do something!
The members of the IBM i community are a mixed bag. A proportion are stuck in their AS/400 religion, unable and unwilling to move into the future. Some have moved forward a little, but have chosen another name for the platform, stubbornly sticking to their favorite old name.
I always wonder why this is the case, because it appeals to my desire to study human nature. I even started a discussion group which asked the question why people indulge in this kind of behavior – calling something the name ~they~ want, rather than the actual name. I quickly removed that discussion, knowing it would just turn into a blame game, and a bunch of name-calling.
Certainly, IBM’s renaming antics have caused confusion. Their current web sites add to that confusion. Their support adds to that confusion. Their employees add to that confusion. Their IBM Interactive division calling themselves IBMi adds to the confusion.
Possibly, you may have a server or OS of an earlier generation. You may be upset at IBM for changing the name of the platform. You may have your own ideas about branding – which you think is better than the owner and manufacturer of that platform. You may have your own marketing ideas about how IBM should market the platform – which you think are better than the owner and manufacturer of that platform. Maybe you are just stuck in your old habits, and habits are hard to change when you have been coding as long as you have.
But, none of these are an excuse to call it the wrong name. IBM i on Power has been out for over 2 years, and there is plenty of press that mentions this. If you are commenting on discussion groups, surely you are reading those discussion groups, surely you are reading other news stories, surely you are reading emails from news sources, surely you KNOW the current name of our platform.
I think that is a decent theory, but this morning I learned differently. On a discussion group, I was told “Unless someone else refers to it as something other than System i, I call it System i. But like I have said, at work it is still called the iSeries.” I laughed and laughed. The author told me two completely separate things: 1. I do what everyone else does. 2. I don’t do what everyone else does. I felt saddened and amused all at the same time. And then the light came on. Whatever the author is, they are simply just not willing to extend the limits of their knowledge and learn the truth. They are willing to sit on their behind and do what everyone else is doing.
I realized, with much sadness at the state of the human condition, that all these complainers, all these whiners, all these so-called platform bigots, are simply just followers. Not a single one of them wants to be a leader. Each one is quite happy to make noise and complain about something, but they won’t lead. They won’t take action. They won’t press for change with any real effort. They are quite happy to stick with the pack and maintain the status quo – no matter how moldy it is becoming. Not a single one of them is willing to step up and forge a new trail.
How about you?
Are you a follower?
Or, will you be a leader?
i i i i
January 22nd, 2011 in
, IBM i