Angus: Confused?

Here is a little clarification.

The IBM i branding is so easy!

  • When you speak, say i.
  • When you write, use IBM i.

What the branding is not:

  • IBM i™
  • “i”
  • IBM “i”
  • IBM/i
  • iOS
  • i/OS
  • IBM i AS/400
  • Power i
  • Power IBMi
  • IBMi (ex AS400)

What the branding never was:

  • i5
  • sys/i
  • whatever they call it today..

What the branding was, once upon a time:

  • Last century:
    • AS/400
    • OS/400
  • Early this century:
    • iSeries
    • eServer iSeries
    • System i5
    • System i
    • i5/OS

What the brand name is:

  • i

What Google will never find:

  • i

What Google will find:

  • IBM i

What Google needs for the most common searches:

  • IBM i (Power Systems software including AS/400, iSeries, and System i)

(Borrowed from the current title of the IBM i home page).

What the Twitter hashtag is:

  • #IBMi

In summary:

Speak Write Market
i IBM i

IBM i (Power Systems software including AS/400, iSeries, and System i)


It is so easy, it bears repeating..

  • Speak i.
  • Write IBM i.

Start your day with a new attitude towards the platform you love!



Jon BoyFebruary 8th, 2013 at 7:18 pm

Well Google seems to do a slightly better job with “IBM i” – and hopefully under the covers equates it with AS400 and everything else because otherwise you won’t get anything except the most recent stuff.

AngusFebruary 8th, 2013 at 7:21 pm


The catch 22 is that until we start using IBM i more, google is simply not going to return the results we would like.

On the other hand, if I am looking to do something modern, why would I want all the old AS/400 stuff from last century? I would prefer to find articles on how to get the most from RDPower than articles on tips and tricks with SEU…

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