Why is it, that when someone in our industry is confronted with the issue of them using an out of date name for the platform, their first reaction is not “Oh? Tell me more about IBM i!”?
In promoting the promotion of IBM i to our community, I find that about 40% of those who are not using the correct branding for the platform, don’t understand that Power Systems is a new generation of servers, replacing System i and p, and running IBM i. About 10% apologize, and promise they will never use an old brand name again – which lasts about four and a half minutes.
The rest, immediately offer some excuse. They justify their ignorance with some tired, vapid, inane ‘reason’, that somehow makes them feel good about their ignorance. There is so much pushback in our industry about using the current branding, that it makes us look quite feeble as an industry. Nothing will suffice for these naysayers. Nothing IBM does will ever prove to them that the platform branding will continue for a long time (in I.T. years). Nothing the community does will ever convince them that the current branding allows us to be, once more, a community united around something wonderful.
For some people, it is a simple lack of education about our platform. Simply put, it is IBM i on Power – how difficult can that be? For some, the complaint is about too many name changes – based in truth, but is really FUD. For others, the complaint is that IBM does no, or the wrong, marketing – again, FUD. For lots, the complaint is that the name is hard to use and hard to google – maybe, but if we actually started to use it, those would not be valid complaints.
For even more, the complaint is that the name is something “I don’t like”. So? It is the name we have, and if you have already complained about the frequency of the name changes, don’t expect that IBM will change it again based on your whim and lack of marketing skills. Unfortunately, due to this ego filled excuse, we now have people using the wrong name for the platform, which only confuses the issue even more. It is sad that a few bruised egos can really have such a negative impact on the promotion of our platform.
I often wish I understood psychology, so I could understand the determined effort to avoid change amongst our community. I expect that soon, the groundswell will overtake the ignorance, and those who are currently complaining will either be laughed at for their ignorance, or get with the program.
Who will you tell today about IBM i? Who will you ask to start promoting the future of our platform? It is time to stop the negativity, reclaim our passion for the best business platform on the planet, and move forward.